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Success in addressing chilhood malnutrition leads AMWAY to set new goals

2016.10.16 - 

World Food Day 2016 is the start of a new 1,000-day initiative for Nutrilite™ Power of 5 Campaign

World Food Day, 2016- Amway announces that the Nutrilite™ Power of 5 Campaign has exceeded its 2016 goal of providing nutrition to more than 14,000 malnourished children by distributing more than 5 million servings of Nutrilite™ Little Bit. By year’s end, the campaign will have served 30,000 children in 15 countries around the globe.

On the occasion of World Food Day, Amway further announced a new goal – over the next 1,000 days the campaign will expand to provide nutrition to more than 500,000 malnourished children by the end of 2019. The first 1,000 days of development are most critical for the child’s survival and ability to grow and learn. It’s been proven that an individual’s lifelong health is influenced by nutritional choices during this time, including a predisposition to obesity and certain chronic diseases.

Nutrilite™ Little Bits is a micronutrient powder enhanced with plant nutrients that provides 15 essential vitamins and minerals for children 6 months to 5 years old. The powder is delivered in a one-gram packet that families can mix into a child’s food once a day.

As the world’s number one selling brand of vitamins and dietary supplements*, Nutrilite™ is in the ideal position to impact childhood malnutrition and to help bring solutions to the issue in partnership with experienced NGOs and the Amway Business Owners and employees who are very involved in helping ensure that Nutrilite™ Little Bits micronutrient powder reaches as many malnourished children as possible

To support Amway’s efforts and find additional information about the Nutrilite™ Power of 5 Campaign, visit or the local Amway website


About Nutrilite™

NUTRILITE exclusively by Amway is the world’s number one selling brand of vitamins and dietary supplements*. Backed by more than 80 years of science and research, the NUTRILITE team has perfected a proprietary “seed to supplement” practice to preserve quality and maximize the consistency, efficacy and safety of its products. The NUTRILITE brand is the only global vitamin and mineral brand to grow, harvest and process plants on its own  sustainable farms*, which are located in the United States, Mexico and Brazil.

* Source: Euromonitor International Limited.


About the Nutrilite™ Power of 5 Campaign

Amway created the Nutrilite™ Power of 5 Campaign to build awareness of childhood malnutrition, the critical role nutrition plays in early childhood development and, ultimately, to help more children reach their 5th birthday, which is a critical milestone in human development. The campaign launched in May 2014 and has improved the daily nutritional value of thousands of malnourished children’s diets.


The campaign also raises funds for the distribution of Nutrilite™ Little Bits micronutrient powder as part of established non-governmental organization programs that distribute food, provide education and measure children’s growth. For additional information or to make a donation, please visit


About Amway™

Amway is one of the leading family-owned consumer goods companies worldwide, selling more than 450 high quality products in the categories beauty, wellness and home care exclusively through independent distributors to the end consumer. The company was founded in 1959 in Ada, United States and operates in more than 100 countries and territories generating revenue of 9.5 billion USD in 2015. Amway’s top-selling brands are NUTRILITE™ vitamin, mineral and dietary supplements, ARTISTRY™ skincare and color cosmetics, and water treatment systems.


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