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Company profile

Amway is one of the world’s largest direct selling businesses, founded in 1959 in the United States.  Amway offers consumer products and business opportunities in more than 100 countries and territories worldwide through more than 3 million distributors, 250,000 of which are located in Europe.

Amway has successfully been doing business in Europe since 1973 and is currently active in 29 European countries, with more than 1,500 employees across the region.  Amway was established in the UK in 1973 (Republic of Ireland, 1979) and was one of the first affiliates to be launched worldwide and the first in Europe. 

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Amway offers more than 450 quality beauty, wellness and home care products.  Amway’s range of brands includes the world’s number one selling vitamin and dietary supplements brand, NUTRILITE™, the skincare and cosmetic products of ARTISTRY™ and Beautycycle™ as well as the Amway HOME™ range of cleaning products.

Amway products are developed in company owned Research and Development centres, where more than 700 scientists carry out half a million tests annually to guarantee quality and product safety.  Amway owns 1,000 granted patents and more than 900 patents are currently pending.

Amway stands behind product quality and the Amway Satisfaction Guarantee allows customers to return products and get their money back within 90 days after purchase if they are not completely satisfied.  By offering such a guarantee, Amway is exceeding the recommendations of the World Federation of Direct Selling Associations (WFDSA).

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With Amway you are working with a global leader in direct selling.  Amway has over 50 years of experience, supported by its unique range of quality products, with people who can help you build an individual’s Amway Business. The Amway business opportunity can become everything from a means of earning a little extra cash to building your own national or even international business. 

The Amway business opportunity enables Amway Business Owners to offer customers exclusive Amway product ranges and other premium-brand products, all backed by the Customer Satisfaction Guarantee. 

Amway supports its Business Owners through various training activities offered by the European Amway Academy.  Founded in 2009, the Amway Academy delivers professional training to 400,000 distributors across Europe every year through e-learning courses, web presentations and personal training courses, operating in 22 languages with more than 100 trainers.  The European Amway Academy is a member of the ECLF, an association of corporate learning organisations who play a major role in creating successful corporate learning architectures.   In addition, Amway UK’s Leader Coaching Programme has been accredited by the Institute of Leadership and Management. 


Globally, direct selling is an industry with $117.5 billion in estimated retail sales and 74 million salespeople. 

Amway is a member of various European business organisations such as the European Business Association (EBA), the European Direct Selling Associations (SELDIA), the Federation of European Direct and Interactive Marketing (FEDMA), the European Responsible Nutrition Alliance (ERNA), the American Chamber of Commerce to the European Union (AmCham EU) and the World Federation of Direct Selling Associations (WFDSA).

In addition, all European markets are organised into more than a hundred national associations and organisations, from dietetic associations, cosmetics associations and chambers of commerce to marketing associations and numerous business clubs.  In the UK and Republic of Ireland, Amway is a member of the Direct Selling Association and Direct Selling Association of Ireland respectively. 


Amway’s world headquarters, which span an area of more than 1 million square feet, are located in Ada, Michigan (USA) and house offices, production unites and 65 Research and Development / Quality Assurance laboratories.  These are staffed by more than 700 scientists, engineers and technical professionals in different disciplines. 

Amway also has manufacturing facilities in China and Vietnam, organically certified farms for growing ingredients in the United States, Mexico and Brazil and distribution facilities in North America, Europe and Asia. 

Throughout Europe, there are Experience Centres in six countries, which offer insights into Amway’s past, present and future. Since 2009, Amway UK has had a Flagship Experience Centre (FEC) in London, which fuses a brand experience centre with professional training facilities. The FEC serves as a central location to train current Business Owners and support new distributors in building and managing their own business.  In just three years, the FEC has generated a quarter of total Amway UK and Ireland sales, making it one of the most successful initiatives in UK direct selling in recent years, which is why the FEC won the Innovation Award at the Direct Selling Association Awards in May 2012.

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