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News - Beauty
ARTISTRY™ introduces the limited edition modern icon collection

2017.02.14 - 

 

Six New Products Bring a Vibrant, Shimmering Take on Spring’s Freshest Looks

Update and modernise your everyday makeup with the NEW Artistry™ Spring 2017 Limited Edition Modern Icon Collection. The new, limited-edition soft-hued pastel shades shimmer and shine for an edgier take on classic spring shades, while remaining modern and elegant.
The six-piece collection brings a modern viewpoint to spring’s freshest looks and includes two Artistry Signature Color™ Lip Shine shades in Fuchsia and Soft Rose, an Artistry Signature Color™ Highlighting Tint for strobing with translucent pink luminosity, two Artistry Signature Color™ Shimmer Powder Eye Duos with a luminous, crushed pearl blend, and an Artistry Signature Color™ Brow Kit to shape and sculpt the perfect brows. From the shades to the textures and tools, the products were designed to easily create a modern, iconic look.

BEAUTY & ROMANCE ALL IN ONE

Mix, blend, and play with color intensities and discover the fresh edge of color:
• For the look of a gloss with the comfort of a lipstick, drench lips in moisture and color from the Artistry Signature Color™ Lip Shine, with its unique gel formula that provides a luminous, light-catching lip look.
• Get the look of radiantly illuminated skin with the Artistry Signature Color™ Highlighting Tint. Add a healthy glow to the skin while restoring radiance with this specialized formula that can be worn alone or blended with foundation. For the strobing technique, place the Artistry Signature Color™ Highlighting Tint on the areas of the face where light catches: cheekbones, the bridge of the nose, below the brow bone, in the corners of the eyes, and above the cupid’s bow.

• Worn alone or blended on top of another color, the Artistry Signature Color™ Shimmer Powder Eye duo will leave the eyes glistening from its light-reflective blend of crushed pearls.
• The Artistry Signature Color™ Brow Kit includes two powders, one wax, a tweezer, an angled brush, and a spoolie brush. It contains everything you need to achieve bold and defined brows at home and on the go.

“Statement-making, lustrous looks are a modern way to reflect the mood of the season,” says Rick DiCecca, Artistry™ Global Makeup Artist. “The vibrant, shimmering color palette of the collection is highly wearable but offers a fresh edge of color for an iconic look.”
ARTISTRY™ SPRING 2017 MODERN ICON COLLECTION

Artistry Signature Color™ Lip Shine €28.50

Soft Rose and Fuchsia:
A gloss-inspired sheen plus the creaminess and coverage of a lipstick

Artistry Signature Color™ Lip Shine €28.50

Soft Rose and Fuchsia:
A gloss-inspired sheen plus the creaminess and coverage of a lipstick

Artistry Signature Color™ Highlighting Tint €38.50

Pink:
Illuminating creamy formula and a precious blend of 3D pearls
Artistry Signature Color™ Shimmer Powder Eye Duo €49.50

An exclusive light reflective blend of crushed pearls in an ultra-shimmer loose powder

Artistry Signature Color™ Lip Shine €28.50

Soft Rose and Fuchsia:
A gloss-inspired sheen plus the creaminess and coverage of a lipstick

Artistry Signature Color™ Lip Shine €28.50

Soft Rose and Fuchsia:
A gloss-inspired sheen plus the creaminess and coverage of a lipstick

Artistry Signature Color™ Highlighting Tint €38.50

Pink:
Illuminating creamy formula and a precious blend of 3D pearls
Artistry Signature Color™ Shimmer Powder Eye Duo €49.50

An exclusive light reflective blend of crushed pearls in an ultra-shimmer loose powder
So Chic: Dreamy Pink and Crystal Blue
Subtle Chic: Golden Pearl and Gleaming Peach

Artistry Signature Color™ Brow Kit €37.95

• Taupe Powder
• Brow Wax
• Espresso Powder
• Tools include: spoolie brush, a tweezer, and an angled brush

 

About the Artistry™
Artistry™ is ranked among the world’s top-five, largest-selling premium skincare brands.* Founded in 1958 by an entrepreneurial husband and wife team, the Artistry™ portfolio features advanced skincare developed with new technologies and proprietary plant ingredients, targeting both the biological and environmental signs of aging for men and women, along with classic and seasonal color collections for face, eyes and lips. Exclusive formulations reflect the global research, development and quality assurance conducted by a network of more than 900 scientists and directed by a board of scientific and academic advisors who work together to push the boundaries of beauty forward. Artistry™ products are sold through more than three million Amway Business Owners in more than 100 countries and territories worldwide.

About AMWAY
Amway is the leading family-owned consumer goods companies worldwide, selling more than 400 high quality products in the categories beauty, wellness and home care exclusively through independent distributors to the end consumer.  The company was founded in 1959 in Ada, United States and operates in more than 100 countries and territories generating revenues of 9.5 billion USD in 2015. Amway’s top-selling brands are Nutrilite™ vitamin, mineral and dietary supplements, Artistry™ skincare and colour cosmetics, and eSpring™ water treatment systems.

The Dublin Business Centre, based in Ballycoolin, cements Ireland’s key role within the successful global company and is designed to support Irish distributors as a training and education hub, allowing aspiring entrepreneurs to learn more about the business and its innovative products. 
For further information; samples or photography please contact:

Moira Halpin
Rachel Dalton Communications
A:  30 Fitzwilliam Street Upper| Dublin 2
T:   01 6787990 E:   mhalpin@rdcommunications.ie

 

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