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The AGER is published by Amway, one of the world’s largest direct selling businesses in partnership with the Technical University of Munich, an extended network of academic partners and Gesellschaft fuer Konsumforschung Nuremberg (GfK), a leading international research company. Amway has, over the last seven years, positioned itself as a supporter of entrepreneurship.

It has done this through its development of the AGER and the organization/sponsorship of different thought-leadership events. This engagement has focused on a number of themes (women and entrepreneurship, fear of failure, young people, entrepreneurship education) connected to the Amway business model.


Hereafter you will find the previous AGER reports  :


Britain’s Top Real Role Model

Britain’s Top Real Role Model is Amway UK nationwide competition to uncover the most inspirational entrepreneur. This competition has run 5 years and 5 winners have each been awarded £5000 to support their business venture.  Each year a category of entrepreneurs was defined: the philanthropist entrepreneur, the social entrepreneur,  the young entrepreneur, the female entrepreneur and the passionpreneur.  Business had to apply and were judged by a jury panel of known entrepreneurs, like Savannah Miller or Kelly Hoppen and former winners. Below you will find the two last articles related to the Britain’s Top Real Role Model competition:



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