Amway details significant progress in its efforts to fight malnutrition, support children and advance environmental stewardship

ADA, MICH. (April 22, 2015) – Direct selling leader Amway today released findings detailing significant process in its efforts to fight malnutrition, support children globally and advance environmental stewardship.  The impressive results are contained in the company’s 2014 Corporate Social Responsibility Report, published today, along with future goals for a variety of efforts. In 2014, Amway:
  • Launched its Nutrilite Power of 5 campaign globally in an effort to fight childhood malnutrition.  A total of 7 nations are now receiving Nutrilite Little Bits, a one-gram nutritional supplement powder designed to support children’s nutrition needs in the first five years of life.
  • Volunteered 300 thousand hours through the Amway One by One Campaign for Children.  The campaign features Amway Business Owners and Amway employees donating their time and talent to children’s causes that impact their local communities.
  • Achieved five-year environmental stewardship goals set in 2009, including a 10% reduction in water usage, 15% alternative energy usage reduction, 25% reduction in greenhouse gas emissions and a 95% waste recycling rate.
“Today, Amway and our business owners are making a difference around the world,” said Amway Chairman Steve Van Andel and President Doug DeVos in a joint statement. “Initiatives like Amway’s Nutrilite Power of 5 Campaign and the Amway One by One Campaign for Children continue to be incredibly successful. Together, we have helped millions of people realize their potential, become healthier, and live better lives.” The report is available here:

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About Amway Amway is a $10.8 billion direct selling business based in Ada, Michigan, USA. Top-selling brands for Amway are Nutrilite™ vitamin, mineral and dietary supplements, Artistry™ skincare and color cosmetics and eSpring™ water treatment systems – all sold exclusively by Amway Business Owners. Global sales in 2014 made Amway the #1 direct selling business in the world, according to the Direct Selling News 2015 Global 100. The company’s annual sales figure includes revenue from direct selling operations and other business holdings. For company news, visit globalnews.amway.com.   Media Contact: Nick Wasmiller / 616-787-8269 / nick.wasmiller@amway.com

AMWAY UK announces Mumpreneur Louise Webster as winner of Britain Top Real Role Model 2014

Louise Webster, founder of Beyondtheschoolrun.com, was today announced as the winner of Britain’s Top Real Role Model 2014. The annual competition launched by Amway UK is now in its fourth successful year and designed to uncover and reward Britain’s most inspirational entrepreneurs. The mother of two young children, from Gerrards Cross, Buckinghamshire, was crowned the winner of Britain’s Top Real Role Model 2014 for her start-up enterprise, Beyondtheschoolrun.com, which is a place to inspire, engage and connect parents with the working world in the hours available to them. Beyondtheschoolrun.com has been created to help parents unleash their untapped talents for their wellbeing and the wellbeing of society. Since launching Beyondtheschoolrun Louise has developed her own skills in a new field of social enterprise as well as becoming a spokesperson within the newly created ‘work and family’ sector. Louise has been invited to No.10 Downing Street and the Cabinet Office to discuss the website, where she received full support for the enterprise. Louise saw off competition from female entrepreneurs across the UK to take the top prize, which was judged by a panel of leading figures in enterprise including designer Savannah Miller, Amway UK Corporate Affairs Manager Sheryl Franklin-Worth and successful Amway Business Owner, Sally Brinner. Beyondtheschoolrun.com will receive a £5,000 prize for taking the top spot to help towards the development of the website. Louise Webster, founder of Beyondtheschoolrun.com and winner of Britain’s Top Real Role Model 2014 says, “I am so excited to win Britain’s Top Real Role Model 2014, a milestone for Beyondtheschoolrun.com and myself. The prize money will make a huge impact on the development of the website to provide the next level of content and opportunities to the audience. Every step takes us closer to the vision for Beyondtheschoolrun.com – to create the go to place for all parents and businesses wishing to step forward into the new world of smarter working, gender equality and collective use of skills and talents to the benefit of society and the world”. Fashion designer and entrepreneur Savannah Miller, Britain’s Top Real Role Model’s lead judge, comments; “The judging process was not easy as there was a wealth of excellent entries this year. Louise’s energy and enthusiasm pushed the boundaries of the competition and she is a very deserving winner.” Sheryl Franklin-Worth, Corporate Affairs Manager at Amway UK and one of the competition judges, said: “There were some highly credible entries to the competition this year. I am thrilled that the campaign can inspire a generation of young female entrepreneurs and Louise is a real role model for both enterprise and women. “Her work ethic and what she strives to achieve with beyondtheschoolrun.com really reflects Amway’s goal of inspiring a change in enterprise. A well-deserved win!” Sally Brinner, Amway Business Owner and one of the competition judges, said: “The competition was incredibly stiff this year and the quality of entries just gets better every year. I am committed to challenging women of all ages to exercise more control over their lives and circumstances and Louise’s enterprise encompasses that. Louise is a thoroughly deserving winner and I look forward to seeing her website develop and progress.”


  Notes to editors:   PRESS CONTACT: For further information on Amway’s Britain’s Top Real Role Model campaign, case studies or interview with campaign spokeswoman Savannah Miller, please contact: Harriet, Jodie, Rachel or Rhona at Lucre T: 020 8741 5900 E:
Amway@lucre.co.uk   About Britain’s Top Real Role Model 2014: Britain’s Top Real Role Model is Amway UK’s annual nationwide competition to uncover Britain’s most inspirational entrepreneurs. In 2014 female entrepreneurs were invited to nominate themselves via Amway’s dedicated Britain’s Next Top Model website www.britainstoprealrolemodel.co.uk or Facebook page Facebook/BTRRM. The winner was chosen by a panel of judges and awarded £5,000 to aid their business venture. The judging panel comprised of successful entrepreneurial designer Savannah Miller, Amway’s Corporate Affairs Manager, Sheryl Franklin-Worth and successful Amway Business Owner, Sally Brinner.   About Amway: Globally, Amway is the number one direct-selling company in the US$90 billion direct-selling industry. Established in 1959 as a seller of household cleaners, Amway has expanded and diversified over the years and today sees its sales led by NUTRILITE™ food supplements, herbals and vitamins and ARTISTRY™ skin care and cosmetics. There are over three million Amway Business Owners (ABOs) representing the business in over 100 markets around the world.  

Kids Company fundraising – Amway supports Coats for Kids

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