Amway Rallies Thousands to Raise Awareness of Malnutrition

“Raise Your Hand” events result in Largest collage of cutout handprints and inspires thousands to fight childhood malnutrition

WASHINGTON D.C., May 6, 2015 ─ When Amway™ asked for help in raising awareness about global childhood malnutrition through its Nutrilite™ Power of 5 Campaign, more than 260,000 people across the globe raised their hand to do just that. And they broke a GUINNESS WORLD RECORDS™ title in the process. As a global leader in nutrition research, development and innovation, Amway paired its expertise from Nutrilite™, the world’s number one selling vitamins and dietary supplements brand*, with its passion for helping people live better lives. Amway™ last year launched the Nutrilite™ Power of 5 Campaign to expand the distribution of the Nutrilite™ Little Bits™ supplement. At the time, the micronutrient powder with 15 essential vitamins and minerals for children was being distributed in two countries through established programs run by Non-Governmental Organizations. It has since expanded to nine countries and there are plans for more. Holding “Raise Your Hand” events around the world, Amway pledged a $1 donation to the cause for each handprint collected in the effort to raise awareness of malnutrition and get people involved. This effort resulted in breaking the record for the Largest collage of cutout handprints and raised awareness about this preventable issue. Michael Empric, GUINNESS WORLD RECORDS adjudicator, confirmed today that of the 260,872 handprints collected, 75,200 met GUINNESS WORLD RECORDS stringent requirements to be included in the official tally – more than double the previous record of 30,006. “The Nutrilite™ Power of 5 Campaign and effort to directly engage over 260,000 people worldwide to join us in fighting childhood malnutrition highlights what is possible when we issue a call to action,” said Jeff Terry, global manager of corporate social responsibility for Amway. “By getting involved and raising their hands, Amway Business Owners, employees and customers have started a movement that is impacting tens of thousands of children, families and communities. And we are just getting started!” The announcement of the record took place in Washington D.C. at Founders Council, an annual gathering of top-earning Amway Business Owners, many of whom are engaged in the Nutrilite™ Power of 5 Campaign and specifically participated in “Raise Your Hand” events. “We are so grateful for the response from people all over the world,” Amway Chairman Steve Van Andel said. “Malnutrition is preventable, and these ‘Raise Your Hand’ events are helping us bring greater awareness and attention to this important issue. Our hope is that more people will become involved in lessening the impact malnutrition has in the lives of so many children and families. Thank you to everyone who raised their hands!” The collage, taking the form of a tree, is on display at the Nutrilite™ Center for Optimal Health in Buena Park, California. The piece was designed and assembled by Grand Rapids-based artist Georgia Taylor. Visitors will be able to see the collage and know that each print represents a portion of the dollars raised to provide essential nutrients to malnourished children. According to the World Health Organization (WHO), 7 million children younger than 5 years old die each year from preventable causes, and malnutrition is the underlying cause of 45 percent of those deaths. When mixed with children’s food once a day, Nutrilite™ Little Bits™ provides malnourished children under 5 the nutrients needed to survive and to help reach their potential. It was developed based on WHO recommendations for micronutrient powders for children 6 months to 5 years. While the drive toward a world record is over, the Nutrilite™ Power of 5 Campaign is still going strong. Nutrilite™ Little Bits™ is now distributed in nine countries and that number will grow to 15 by the end of 2016. Last month Amway™ released the Malnutrition Mapping Project. In partnership with the Global Alliance for Improved Nutrition, the digital map and country reports provide easily accessible data on the evolving state of malnutrition in low-, middle- and high-income countries, including the double burden of undernutrition and overweight and obesity. More information on this and other Power of 5 initiatives can be found at: powerof5.nutrilite.com.


  About Nutrilite Nutrilite™ exclusively by Amway is the world's #1 selling brand of vitamins and dietary supplements* developed for personal daily vitamin and mineral nutrition, heart health, strong bones and weight management. Backed by 80 years of science and research, the Nutrilite™ team has perfected a proprietary “seed to supplement” practice to preserve quality and maximize the consistency, efficacy and safety of its products. The Nutrilite™ brand is the only global vitamin and mineral brand to grow, harvest and process plants on its own certified organic farms*, located in the United States, Mexico and Brazil. The Nutrilite™ Global Phytonutrient Report, commissioned by the Nutrilite™ Health Institute, provides an examination of global fruit and vegetable intake, availability and potential impacts on health. More information at: globalnews.amway.com/global-phytonutrient-report.   About the Nutrilite™ Power of 5 Campaign Amway created the Nutrilite™ Power of 5 Campaign to build awareness of childhood malnutrition, the critical role nutrition plays in early childhood development and, ultimately, to help children reach their fifth birthday, which is a critical milestone in human development. It launched May 2014 with the goal of improving the nutritional value of malnourished children’s diets on a daily basis from the ages of 6 months to 5 years.   About Amway Amway is a $10.8 billion direct selling business based in Ada, Michigan, USA.  Top-selling brands for Amway are Nutrilite™ vitamin, mineral and dietary supplements, Artistry™ skincare and color cosmetics, and eSpring™ water treatment systems – all sold exclusively by Amway Business Owners. Global sales in 2014 made Amway the #1 direct selling business in the world, according to the Direct Selling News 2015 Global 100. For company news, visit 
globalnews.amway.com.   About GUINNESS WORLD RECORDS GUINNESS WORLD RECORDS (GWR) is the universally recognized global authority on record-breaking achievement. First published in 1955, over 132 million copies – and 3 million e-books - have been sold in 20 languages, in more than 100 countries. Since then, the internationally renowned brand is also available across a number of platforms; GUINNESS WORLD RECORDS global television shows are watched by over 750 million viewers annually, over half a million subscribe to the GWR YouTube channel, the global website receives 14 million viewers annually and has over 8 million fans on Facebook.  *Source: Euromonitor International Limited, www.euromonitor.com/amway-claims.   Links 22/04/2015 - CSR report Amway    

Amway details significant progress in its efforts to fight malnutrition, support children and advance environmental stewardship

ADA, MICH. (April 22, 2015) – Direct selling leader Amway today released findings detailing significant process in its efforts to fight malnutrition, support children globally and advance environmental stewardship.  The impressive results are contained in the company’s 2014 Corporate Social Responsibility Report, published today, along with future goals for a variety of efforts. In 2014, Amway:
  • Launched its Nutrilite Power of 5 campaign globally in an effort to fight childhood malnutrition.  A total of 7 nations are now receiving Nutrilite Little Bits, a one-gram nutritional supplement powder designed to support children’s nutrition needs in the first five years of life.
  • Volunteered 300 thousand hours through the Amway One by One Campaign for Children.  The campaign features Amway Business Owners and Amway employees donating their time and talent to children’s causes that impact their local communities.
  • Achieved five-year environmental stewardship goals set in 2009, including a 10% reduction in water usage, 15% alternative energy usage reduction, 25% reduction in greenhouse gas emissions and a 95% waste recycling rate.
“Today, Amway and our business owners are making a difference around the world,” said Amway Chairman Steve Van Andel and President Doug DeVos in a joint statement. “Initiatives like Amway’s Nutrilite Power of 5 Campaign and the Amway One by One Campaign for Children continue to be incredibly successful. Together, we have helped millions of people realize their potential, become healthier, and live better lives.” The report is available here:

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About Amway Amway is a $10.8 billion direct selling business based in Ada, Michigan, USA. Top-selling brands for Amway are Nutrilite™ vitamin, mineral and dietary supplements, Artistry™ skincare and color cosmetics and eSpring™ water treatment systems – all sold exclusively by Amway Business Owners. Global sales in 2014 made Amway the #1 direct selling business in the world, according to the Direct Selling News 2015 Global 100. The company’s annual sales figure includes revenue from direct selling operations and other business holdings. For company news, visit globalnews.amway.com.   Media Contact: Nick Wasmiller / 616-787-8269 / nick.wasmiller@amway.com

AMWAY UK announces Mumpreneur Louise Webster as winner of Britain Top Real Role Model 2014

Louise Webster, founder of Beyondtheschoolrun.com, was today announced as the winner of Britain’s Top Real Role Model 2014. The annual competition launched by Amway UK is now in its fourth successful year and designed to uncover and reward Britain’s most inspirational entrepreneurs. The mother of two young children, from Gerrards Cross, Buckinghamshire, was crowned the winner of Britain’s Top Real Role Model 2014 for her start-up enterprise, Beyondtheschoolrun.com, which is a place to inspire, engage and connect parents with the working world in the hours available to them. Beyondtheschoolrun.com has been created to help parents unleash their untapped talents for their wellbeing and the wellbeing of society. Since launching Beyondtheschoolrun Louise has developed her own skills in a new field of social enterprise as well as becoming a spokesperson within the newly created ‘work and family’ sector. Louise has been invited to No.10 Downing Street and the Cabinet Office to discuss the website, where she received full support for the enterprise. Louise saw off competition from female entrepreneurs across the UK to take the top prize, which was judged by a panel of leading figures in enterprise including designer Savannah Miller, Amway UK Corporate Affairs Manager Sheryl Franklin-Worth and successful Amway Business Owner, Sally Brinner. Beyondtheschoolrun.com will receive a £5,000 prize for taking the top spot to help towards the development of the website. Louise Webster, founder of Beyondtheschoolrun.com and winner of Britain’s Top Real Role Model 2014 says, “I am so excited to win Britain’s Top Real Role Model 2014, a milestone for Beyondtheschoolrun.com and myself. The prize money will make a huge impact on the development of the website to provide the next level of content and opportunities to the audience. Every step takes us closer to the vision for Beyondtheschoolrun.com – to create the go to place for all parents and businesses wishing to step forward into the new world of smarter working, gender equality and collective use of skills and talents to the benefit of society and the world”. Fashion designer and entrepreneur Savannah Miller, Britain’s Top Real Role Model’s lead judge, comments; “The judging process was not easy as there was a wealth of excellent entries this year. Louise’s energy and enthusiasm pushed the boundaries of the competition and she is a very deserving winner.” Sheryl Franklin-Worth, Corporate Affairs Manager at Amway UK and one of the competition judges, said: “There were some highly credible entries to the competition this year. I am thrilled that the campaign can inspire a generation of young female entrepreneurs and Louise is a real role model for both enterprise and women. “Her work ethic and what she strives to achieve with beyondtheschoolrun.com really reflects Amway’s goal of inspiring a change in enterprise. A well-deserved win!” Sally Brinner, Amway Business Owner and one of the competition judges, said: “The competition was incredibly stiff this year and the quality of entries just gets better every year. I am committed to challenging women of all ages to exercise more control over their lives and circumstances and Louise’s enterprise encompasses that. Louise is a thoroughly deserving winner and I look forward to seeing her website develop and progress.”


  Notes to editors:   PRESS CONTACT: For further information on Amway’s Britain’s Top Real Role Model campaign, case studies or interview with campaign spokeswoman Savannah Miller, please contact: Harriet, Jodie, Rachel or Rhona at Lucre T: 020 8741 5900 E:
Amway@lucre.co.uk   About Britain’s Top Real Role Model 2014: Britain’s Top Real Role Model is Amway UK’s annual nationwide competition to uncover Britain’s most inspirational entrepreneurs. In 2014 female entrepreneurs were invited to nominate themselves via Amway’s dedicated Britain’s Next Top Model website www.britainstoprealrolemodel.co.uk or Facebook page Facebook/BTRRM. The winner was chosen by a panel of judges and awarded £5,000 to aid their business venture. The judging panel comprised of successful entrepreneurial designer Savannah Miller, Amway’s Corporate Affairs Manager, Sheryl Franklin-Worth and successful Amway Business Owner, Sally Brinner.   About Amway: Globally, Amway is the number one direct-selling company in the US$90 billion direct-selling industry. Established in 1959 as a seller of household cleaners, Amway has expanded and diversified over the years and today sees its sales led by NUTRILITE™ food supplements, herbals and vitamins and ARTISTRY™ skin care and cosmetics. There are over three million Amway Business Owners (ABOs) representing the business in over 100 markets around the world.  
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