AMWAY UK announces Mumpreneur Louise Webster as winner of Britain Top Real Role Model 2014

Louise Webster, founder of Beyondtheschoolrun.com, was today announced as the winner of Britain’s Top Real Role Model 2014. The annual competition launched by Amway UK is now in its fourth successful year and designed to uncover and reward Britain’s most inspirational entrepreneurs. The mother of two young children, from Gerrards Cross, Buckinghamshire, was crowned the winner of Britain’s Top Real Role Model 2014 for her start-up enterprise, Beyondtheschoolrun.com, which is a place to inspire, engage and connect parents with the working world in the hours available to them. Beyondtheschoolrun.com has been created to help parents unleash their untapped talents for their wellbeing and the wellbeing of society. Since launching Beyondtheschoolrun Louise has developed her own skills in a new field of social enterprise as well as becoming a spokesperson within the newly created ‘work and family’ sector. Louise has been invited to No.10 Downing Street and the Cabinet Office to discuss the website, where she received full support for the enterprise. Louise saw off competition from female entrepreneurs across the UK to take the top prize, which was judged by a panel of leading figures in enterprise including designer Savannah Miller, Amway UK Corporate Affairs Manager Sheryl Franklin-Worth and successful Amway Business Owner, Sally Brinner. Beyondtheschoolrun.com will receive a £5,000 prize for taking the top spot to help towards the development of the website. Louise Webster, founder of Beyondtheschoolrun.com and winner of Britain’s Top Real Role Model 2014 says, “I am so excited to win Britain’s Top Real Role Model 2014, a milestone for Beyondtheschoolrun.com and myself. The prize money will make a huge impact on the development of the website to provide the next level of content and opportunities to the audience. Every step takes us closer to the vision for Beyondtheschoolrun.com – to create the go to place for all parents and businesses wishing to step forward into the new world of smarter working, gender equality and collective use of skills and talents to the benefit of society and the world”. Fashion designer and entrepreneur Savannah Miller, Britain’s Top Real Role Model’s lead judge, comments; “The judging process was not easy as there was a wealth of excellent entries this year. Louise’s energy and enthusiasm pushed the boundaries of the competition and she is a very deserving winner.” Sheryl Franklin-Worth, Corporate Affairs Manager at Amway UK and one of the competition judges, said: “There were some highly credible entries to the competition this year. I am thrilled that the campaign can inspire a generation of young female entrepreneurs and Louise is a real role model for both enterprise and women. “Her work ethic and what she strives to achieve with beyondtheschoolrun.com really reflects Amway’s goal of inspiring a change in enterprise. A well-deserved win!” Sally Brinner, Amway Business Owner and one of the competition judges, said: “The competition was incredibly stiff this year and the quality of entries just gets better every year. I am committed to challenging women of all ages to exercise more control over their lives and circumstances and Louise’s enterprise encompasses that. Louise is a thoroughly deserving winner and I look forward to seeing her website develop and progress.”


  Notes to editors:   PRESS CONTACT: For further information on Amway’s Britain’s Top Real Role Model campaign, case studies or interview with campaign spokeswoman Savannah Miller, please contact: Harriet, Jodie, Rachel or Rhona at Lucre T: 020 8741 5900 E:
Amway@lucre.co.uk   About Britain’s Top Real Role Model 2014: Britain’s Top Real Role Model is Amway UK’s annual nationwide competition to uncover Britain’s most inspirational entrepreneurs. In 2014 female entrepreneurs were invited to nominate themselves via Amway’s dedicated Britain’s Next Top Model website www.britainstoprealrolemodel.co.uk or Facebook page Facebook/BTRRM. The winner was chosen by a panel of judges and awarded £5,000 to aid their business venture. The judging panel comprised of successful entrepreneurial designer Savannah Miller, Amway’s Corporate Affairs Manager, Sheryl Franklin-Worth and successful Amway Business Owner, Sally Brinner.   About Amway: Globally, Amway is the number one direct-selling company in the US$90 billion direct-selling industry. Established in 1959 as a seller of household cleaners, Amway has expanded and diversified over the years and today sees its sales led by NUTRILITE™ food supplements, herbals and vitamins and ARTISTRY™ skin care and cosmetics. There are over three million Amway Business Owners (ABOs) representing the business in over 100 markets around the world.  

Kids Company fundraising – Amway supports Coats for Kids


In 2013 Amway Europe supported 96 projects for children in need

In the 10th anniversary year of the Amway One by One Campaign for Children, Amway Europe (incl. South Africa) has helped over 50.000 needy children and their families by supporting 96 different local projects in 2013. Danish homes for children with special needs, the education of family helpers in Germany or the support of children’s hospital facilities in Ukraine or Hungary are just a few examples of how Amway has helped in its 29 European markets on the local level. In total Amway, Amway distributors and employees have raised more than USD 1 million and contributed 16.000 volunteering hours to help children in need throughout Europe and South Africa. A main focus was set on education related initiatives - especially the Pan-European support of the Tutudesk Campaign. Thanks to the Amway distributors and employees, the first target has been reached: In 2013, 7.500 children from six different schools in South Africa have been provided with so called Tutudesks. Children who do not have a desk at home or at school do not have a proper learning environment. Tutudesks are portable desks, which children can put on their lap to have a stable surface to write on. When buying the Amway Business App or the One by One Anniversary mug, funds have been generated - in 2013 more than 100.000 USD to support this project. This is just one example of how the One by One Campaign for Children has been rallying the resources of Amway, its distributors and employees since 2003. In 2013, Amway has been celebrating the 10th anniversary of the Amway One by One Campaign for children with the Amway Global Volunteering Day.  All around the world Amway employees and distributors came together on November 20th, the UN Day of Child, to help children in need. All European markets participated. More than 10.000 body care and home care products have been packed by volunteers in 36 different packing activities throughout Europe on this single dayand were brought to local organizations to help more than 14.000 children and their families. In the UK, Amway is committed to fundraising for Kids Company, a charity that provides practical, emotional and educational support to vulnerable inner-city children through various fundraising activities. In the UK, over 70 Amway distributors and employees joined together at the London Experience Centre to collate 500 charity packs including the Amway donated  items alongside toys, books, food, headphones and mugs.  These packs were donated to Kids Company who gave them out to disadvantaged children on Christmas Day. By the end of 2013, the Amway One by One Campaign for Children has provided, since its beginning in 2003, support and opportunities to 11 million children by donating $225 million to children's causes worldwide. The number of employee and distributor volunteer hours logged since 2003 totals nearly 3.1 million.
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