Britain is a nation of ‘Passionpreneurs’ according to survey
80% of British workers want to be a Passionpreneur
45 is the age we lose the love for our job (56%)
A new hobby inspires a fifth of us to become a passionpreneur (26.4%)
Relationship break ups also motivate us to set up a new business (20%)
Owning a business linked to Food & Drink is ultimate the dream (21%)
Top 5 Passionpreneur role models: Richard Branson, JK Rowling, Lord Sugar, Jamie Oliver and David Beckham
80% of British workers would give up their day job to start a new business linked to a hobby or a passion of theirs if money was no objective according to a new survey1. Nearly half (49%) have little to no interest in their current career with the passion gone for good when we hit 45 years old (56%) according to Amway UK Ltd,
a world leading direct selling company who commissioned the research.
Hobbies inspire Britain to be a nation of Passionpreneurs!
The findings show that a new hobby inspires a fifth of us to give up the day job and become an entrepreneur (26%).
For women, running a business linked to a passion for food and drink (26%)
is the dream whereas for men, it’s their passion for outdoor activities and sport (30%).
Collectively, the top ten passions that British workers would like to turn into a business are:
- Food & Drink (21%)
- Sport & Fitness (12%)
- Creative Arts (9%)
- Home Design (8%)
- Fashion Design (7.8%)
- Digital & IT Innovation (7.6%)
- ‘Boys Toys’ (6.6%)
- Journalism/Blogging (6.2%)
- Wellbeing (5.3%)
10. Performing Arts (4.4%)
Who is most likely to make it as a successful Passionpreneur?
The research shows that aspiring ‘Passionprenuers’
– those running a business linked to a hobby or a passion – are most likely to be between the ages of 18-24 years (60%)
In fact, a third within this age group (31%) are 5-9’ers
– people creating a new business idea outside of working hours
Geographically, London is the top city for aspiring Passionpreneurs
: Nearly half (47%)
of residents are making money from a hobby already, are setting up a business idea or attending an evening course linked to their hobby, with the long-term view of setting up a business.
What does it take to be a Passionpreneur?
energy and stamina (44%)
and business knowledge (39%)
are the top five skills needed to be a successful Passionpreneur
according to the survey. Embodying these qualities are the inspirational passionpreneur role models of:
The impact popular culture has in business
- Richard Branson (30%)
- JK Rowling (20%)
- Lord Sugar (16%)
- Jamie Oliver (9%)
- David Beckham (8%).
The research also looked to reveal how popular culture is influencing ‘passionpreneurship’
. Twice as many people (56%)
found Kim Kardashian
to be an inspirational Passionpreneur compared to Martha Lane-Fox
. Lord Sugar’s
‘The Apprentice’ TV fame, too, no doubt helped push his popularity high with younger Brits (23% of 18-24 year olds).
Not all celebrity figures are highly regarded for their commercial acumen however. Kanye West
and Gwyneth Paltrow
– both running successful businesses linked to their own hobbies – were the least inspirational, coming bottom of the poll with just 0.3% and 1.8% respectively.
BBC Television programmes like The Sewing Bee
and The Great British Bake Off
have clearly captured the imagination of young British workers. 71%
aged 18-34 years old have started sewing, crochet and knitting recently as a new hobby and nearly 2 in ten (18%)
would like to start a business linked to Baking and Cooking.
By stark contrast, a small group in their later years (55+) is inspired by something a little more racy! The Fifty Shades of Grey
phenomenon is possibly to blame for 15% wishing to set up a business linked to writing.
Barriers to success
But lack of money (67%),
and business knowledge (42%)
all stop us from taking the leap and setting up a business. And a quarter of 18-24 year olds (25%)
also admit that being a Passionpreneur is too much hard work!
Commenting on the findings is Kelly Hoppen MBE
, the leading multi-award winning Interior Designer and brand ambassador for Amway’s annual search to find an aspiring Passionpreneur:
“Amway’s campaign to reward entrepreneurship is brilliant! Each year, lots of brave individuals take the bold leap to start up a business, so having an initiative that celebrates and acknowledges their determination gets my support.
“It can be difficult to take the first step as an entrepreneur but it is also an exciting time of self-discovery when you achieve what you once thought was impossible. Personally, there is a real resonance with Britain’s Top Real Role Model’s ‘Passionpreneur’ theme. My own Interior Design business started because of my passion for design. Businesses created on the back of a hobby or a passion tend to be the ones which go on to succeed.”
The survey conducted with 2000 men and women into Passionpreneurship was commissioned by Amway UK to mark the launch of Britain’s Top Real Role Model 2015
(BTRRM) – a nationwide competition to uncover unsung British entrepreneurial heroes. This year’s focus is on Passionpreneurs and the overall winner will receive a £5,000 investment for their business.
Sheryl Franklin-Worth, Corporate Affairs Manager at Amway UK
concludes: ‘Our research shows that the next big breakthrough in business could be right under any budding entrepreneur’s nose– an association to a hobby or a passion of theirs. That’s not only an exciting prospect for aspiring businessmen and women, but also for local communities. Imagine the energy that could be injected into our villages, towns and cities if we saw a great surge in hobby-based SMEs!
“This is one of the reasons why Amway UK set up its annual competition to find Britain’s Top Real Role Model five years ago. As an organisation, we are supportive of the next generation of business leaders and the value they add in their community. We want to do our part in helping a new fledging commercial venture achieve their full potential where possible.”
How to apply
To enter Britain’s Top Real Role Model
. Nominations open on 14 July.
For further information on Amway’s Britain’s Top Real Role Model campaign, survey, case studies or interview with campaign spokeswoman Kelly Hoppen MBE, please contact:
Jodie, Hannah, Rachel or Rhona at Lucre
T: 020 8741 5900
Notes to editors:
About Britain’s Top Real Role Model 2015:
- Research undertaken by Vital Research and Statistics on a sample of 2,000 employed men and women in April 2015
- Statistics provided are based on specific answers given to the questions posed
Amway UK’s annual nationwide competition to find Britain’s Top Real Role Model is now open for entries. The competition, now in its fifth year, opens on 14 July 2015 and is looking to uncover Britain’s most inspirational Passionpreneur – someone who has set up business inspired by their passion for a hobby. Passionpreneurs are invited to nominate themselves via Amway’s dedicated Britain’s Next Top Model website www.btrrm2015.co.uk. A panel of judges will award one winner £5,000 to aid their business venture. The judging panel is led by multi-award winning Interior Designer and ex Dragon’s Den, Kelly Hoppen MBE. Supporting judges are: Amway’s Corporate Affairs Manager, Sheryl Franklin-Worth, successful Amway Business Owners and husband and wife team, Mark and Kiran Khutan, 2014 winner Louise Webster who is the founder of BeyondTheSchoolRun.com.
Previous BTRRM winners:
Through the BTRRM initiative, Amway UK is able to support and reward wider UK entrepreneurship. To date, four fledgling UK businesses have won the award:
- 2011 category: The Philanthropist Entrepreneur
- Winner: Social enterprise entrepreneur Melanie Bryan, OBE for her work with charities and communities
- 2012 category: The Social Enterprise Entrepreneur
- Winner: Jill Carter for her social initiative Pulp Friction Smoothie Bar Project
- 2013 category: The Young Entrepreneur
- Winner: Medical student and app-reneur Stuart Maitland for MediWikis, a collaborative medical education website and mobile app
- 2014 category: The Female Entrepreneur
About Amway™ Europe
- Winner: Louise Webster for Beyondtheschoolrun.com, an online community for parents to ultilise their commercial skills in the hours that suit them
Amway is one of the leading family-owned consumer goods companies worldwide, selling more than 400 high quality products in the categories beauty, wellness and home care exclusively through independent distributors to the end consumer. The company was founded in 1959 in Ada, United States and operates in more than 100 countries and territories generating a revenue of 10.8 billion USD in 2014.
Amway’s top-selling brands are Nutrilite™ vitamin, mineral and dietary supplements, Artistry™ skincare and colour cosmetics, and eSpring™ water treatment systems.